Click on any of the links below for instructions on how to track clicks with many popular third party ad networks and ad servers.
Please see the generic instructions below if the third party you are interested in is not listed above.
Some third party ad networks and ad servers do not provide support for other parties to track their clicks. If you are not sure about whether the third party you are interested in supports it, contact them directly and ask them to provide you with documentation. When you go through their documentation, it is likely to instruct you to insert on or more of the following items described below into their ad tags.
Often times, the third party tags will contain a placeholder such as [ClickURL] that you need to replace with a click tracking URL before booking the media into the ad server. It is actually very simple to do this. Simply replace their placeholder with %%CLICKTAG%% and the ad server will convert it to the needed click tracking URL when serving the ad.
Sometimes the third party will request that you provide them with a click tracking URL that is not URL encoded or unescaped. Again, this is also very simple to handle. Simply replace their placeholder with %%CLICKLINK%% instead.
On rare occasions, the third party will request that you provide them with a click tracking URL that is URL encoded or escaped multiple times. By default, the %%CLICKTAG%% is converted to a click tracking URL that is escaped only one time. For a click tracking URL that is escaped multiple times, use one of the following:
Often times, the third party tags will contain a placeholder such as [RandomNumber] that you need to replace with a random number or cache buster. Simply replace their placeholder with %%RANDOM%% and the ad server will convert it to a random 8-digit number when serving the ad.
Often times, the third party tags will contain a placeholder such as [TimeStamp] that you need to replace with a timestamp. Simply replace their placeholder with %%TIMESTAMP%% and the ad server will convert it to a timestamp in YYYYMMDDHHMMSS format when serving the ad.
Often times, the third party tags will contain a placeholder such as [ActionURL] that you need to replace with a action tracking URL before booking the media into the ad server. It is actually very simple to do this. Simply replace their placeholder with %%ACTIONTAG%% and the ad server will convert it to the needed action tracking URL when serving the ad.
Sometimes the third party will request that you provide them with a action tracking URL that is not URL encoded or unescaped. Again, this is also very simple to handle. Simply replace their placeholder with %%ACTIONLINK%% instead.
On rare occasions, the third party will request that you provide them with a action tracking URL that is URL encoded or escaped multiple times. By default, the %%ACTIONTAG%% is converted to a action tracking URL that is escaped only one time. For a action tracking URL that is escaped multiple times, use one of the following: